Introduction to Donation Chemistry

This lesson is a basic introduction to the ways in which your brain uses "happy chemicals" to reward behaviors -- and how you can tap into that system to help potential donors understand how important your programs are. 

Lesson List

  • Introduction to Donation Chemistry Duration: 9:24 mins
  • Donation Chemistry: Dopamine Duration: 14:23
  • Donation Chemistry: Oxytocin Duration: 7:40
  • Donation Chemistry: Serotonin Duration: 8:46
  • Donation Chemistry: Practical Applications Duration: 20:48